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PPC

Pay-per-click (PPC) is an online advertising model in which the advertiser pays every time someone clicks on its ad. This advertising model is offered primarily by search engines (e.g., Google) and social networks (e.g., Facebook).

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Pay-per-click (PPC) is an online advertising model in which the advertiser pays every time someone clicks on its ad. This advertising model is offered primarily by search engines (e.g., Google) and social networks (e.g., Facebook).

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