A/B & Multivariate Testing

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A/B testing, often known as split testing, is a marketing experiment wherein you divide your audience into two groups (or more in Multivariate Testing) to evaluate different campaign versions. In other words, you can show version A of a piece of marketing content to one half of your audience and version B to another and determine which performs better.

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VWO is a web testing and conversion optimization platform that enables businesses to optimize their web experience across desktop, mobile, and other devices by running continuous experiments on their digital properties.
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