A/B & Multivariate Testing

A/B testing, often known as split testing, is a marketing experiment wherein you divide your audience into two groups (or more in Multivariate Testing) to evaluate different campaign versions. In other words, you can show version A of a piece of marketing content to one half of your audience and version B to another and determine which performs better.

Free Type

Free Type
  •  Free to Try
Info

A/B testing, often known as split testing, is a marketing experiment wherein you divide your audience into two groups (or more in Multivariate Testing) to evaluate different campaign versions. In other words, you can show version A of a piece of marketing content to one half of your audience and version B to another and determine which performs better.

Press CTRL+D to
Bookmark this page

Missing a Tool?

Know a free tool in this category?
Submit it now without signing up!

Mr. Free Tools’ Filters

Open Source: an open-source tool is often completely free, but some exceptions are offered as a freemium.

Free Tool: a tool offered for free in its full version with all features and no limitations.

Freemium Tool: a tool offered for free with some limitations (limited features, limited support, limited usage, etc.).

Free to Try: the full version of the tool for a brief period to test it before purchase (Free trial).

Free Micro Tool: a free simple tool that performs a basic and specific task. For example, a meme generator or word counter.

Free Resource: these could be free courses, graphic assets, templates, directories, or anything else free and useful.

For more information, click here.

Feedback
Help us improve