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A/B & Multivariate Testing

A/B testing, often known as split testing, is a marketing experiment wherein you divide your audience into two groups (or more in Multivariate Testing) to evaluate different campaign versions. In other words, you can show version A of a piece of marketing content to one half of your audience and version B to another and determine which performs better.

VWO

VWO is a web testing and conversion optimization platform that enables businesses to optimize their web experience across desktop, mobile, and other devices by running continuous experiments on their digital properties.
Google Optimize makes it simple to run A/B, multivariate, and redirect tests on your website’s content to see what works best for your users.
VWO is a leading A/B testing tool that also offers an A/B split test significance calculator, an A/B test sample size calculator, and an A/B split & multivariate test duration calculator.
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A/B testing, often known as split testing, is a marketing experiment wherein you divide your audience into two groups (or more in Multivariate Testing) to evaluate different campaign versions. In other words, you can show version A of a piece of marketing content to one half of your audience and version B to another and determine which performs better.

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