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SEO Training Course by Moz is a course from Udemy that teaches how to make an SEO strategy audit in 5 Steps, create a customer journey map, control indexing for better search engine ranks, and more.

More Details

7 sections • 18 lectures • 3h 25m total length

SEO Strategy Development 5 lectures • 48min

  • What does SEO do in their day-to-day work? | 06:21
  • How to craft a remarkable SEO strategy for 2017 | 09:01
  • SEO Strategy Audit in 5 Steps | 09:49
  • How to create demand for sites with little or no search volume | 11:54
  • Creating a Customer Journey Map | 10:47


Site Audits and Structure 3 lectures • 41min

  • Kickstart an SEO Site Audit for your Startup | 18:00
  • Controlling Indexing for better Search Engine Ranks | 12:23
  • Subfolders vs. Subdomains | 10:46


Keyword Research Basics 2 lectures • 19min

  • Step by Step process for discovering, and prioritizing keywords | 12:07
  • How to Build a Killer Content to Keyword Map | 06:42


On-Page SEO Fundamentals 2 lectures • 29min

  • 8 Principles of a great on-page SEO strategy | 17:42
  • How to Optimize for Competitors’ Branded Keywords | 11:27


Link building and Off-Page SEO 3 lectures • 39min

  • The Rules of Link Building | 08:46
  • Targeted Link Building | 12:46
  • 20 Attributes that Influence a Link’s Value | 17:08


SERP Features (a.k.a. Featured Snippets) 1 lecture • 12min

  • How to Appear in Google’s Answer Boxes | 11:34


Reporting on SEO 2 lectures • 18min

  • How to convert client goals into reportable metrics | 08:58
  • How to prove the ROI of content campaigns | 09:25


Free Udemy courses don’t include: 

  • Certificate of completion
  • Instructor Q&A
  • Instructor direct message

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