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Product Management Fundamentals is a course from edX instructed by James Green that teaches you the roles and responsibilities of the product manager, how to manage innovative product teams, and more.

More Details

What you’ll learn

  • Roles and responsibilities of the product manager. The job of the product manager, skills and competencies, and stakeholder management
  • Managing innovative product teams. Organizing and managing a product team, product development life cycle, development methodologies, and engaging with stakeholders and funding sources
  • Marketing challenges and guiding principles. Marketing challenges, common marketing mistakes, know your customer, and rethinking the 4P’s of marketing
  • Customer development. Revisiting customer development, highlights from the Customer Development Manifesto, market type and marketing, and how market type affects marketing strategy
  • Crossing the chasm. Basics of crossing the chasm, solving customer problems, segmenting the market, and expanding your market

 

edX free courses terms:

  • Get temporary access to non-graded activities, including discussion forums and non-graded assignments
  • Get temporary access to the course material, including videos and readings
  • Access to the course expires after a few weeks
  • No certificate

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    Tool ID

    3
       📚 Free Resource
     🔓 Freemium Tool

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