Product Management Fundamentals

What you’ll learn

• Roles and responsibilities of the product manager. The job of the product manager, skills and competencies, and stakeholder management
• Managing innovative product teams. Organizing and managing a product team, product development life cycle, development methodologies, and engaging with stakeholders and funding sources
• Marketing challenges and guiding principles. Marketing challenges, common marketing mistakes, know your customer, and rethinking the 4P’s of marketing
• Customer development. Revisiting customer development, highlights from the Customer Development Manifesto, market type and marketing, and how market type affects marketing strategy
• Crossing the chasm. Basics of crossing the chasm, solving customer problems, segmenting the market, and expanding your market

edX free courses terms:

• Get temporary access to non-graded activities, including discussion forums and non-graded assignments
• Get temporary access to the course material, including videos and readings
• Access to the course expires after a few weeks
• No certificate