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MailerLite is a user-friendly email marketing software built with a mission to be simple and easy to use using a clean and functional design, effective UI, and drag-and-drop editor.

More Details

MailerLite is a fast and scalable email marketing platform. It gives you advanced features like pop-ups, multi-trigger automation, embedded surveys, Facebook custom audiences, and auto-resend campaigns. Yet MailerLite is still super friendly and easy to use. You can measure performance with detailed reporting inside your dashboard and manage campaigns on the go in the iOS app.

You can also create professional newsletters, landing pages, and websites using drag & drop builders or with pre-designed templates.

MailerLite offers a generous free forever plan. See details on the sidebar.

Mr. Free Tools' Freemium Score
Total Score

Tool ID

Free Features Highlights

  • Unlimited audience
  • Unlimited embedded forms
  • Unlimited pop-ups
  • Unlimited segmentation
  • Unlimited interest groups (tags)
  • Subscriber management
  • Drag & Drop Newsletter editor
  • Rich-text newsletter editor
  • Image library
  • Mobile-friendly newsletters
  • Email Automation builder
  • Unlimited Automated email sequences
  • Unlimited Automation steps
  • Unlimited Websites
  • Ecommerce integrations
  • Surveys and quizzes
  • Preview and send test emails
  • Deliver emails by timezone
  • Advance Reports: Custom date range reports, List growth reporting, mail click maps, E-commerce sales tracking, and more
Limitations Highlights
  • 12,000 monthly emails
  • 1 seat
  • 10 Landing pages
  • Newsletter templates
  • MailerLite Logo
  • Multiple automation triggers
  • Landing page templates
  • Custom domains
  • A/B split testing

Mr. Free Tools’ Freemium Score

Since companies release their freemium products with restrictions, this score helps you quickly identify how useful this tool is, despite its limitations.

  • Features: rates the number of features and their restrictions compared to the paid plan.
  • Usage: rates how limited the usage is (limited number of users, monthly credits, etc.)
  • Support: rates how restricted the access to customer service is compared to the paid plan. (response time, and communication channels: forum, email, chat, or phone call)
  • Uniqueness: rates how common the tool is in the freebies world. The more unique the tool is, the fewer free decent alternatives it has.
  • Solution: rates how much the tool, with all its limitations, succeeds in solving the problem it intends to solve.


Please note that our score applies only to the free version of the tool and not the paid version.

How do we calculate the freemium score? Click Here.