How Much Do Outbrain Pay Publishers?
According to a Financial Times interview with Outbrain’s managing director in Europe, the network shares “about half” of any revenue generated with partner sites. The cost per click paid is said to range from $0.15 to $0.30 while click rates are in the neighborhood of 0.50% to 0.75%.
Using those (big) ranges, we can come up with some revenue estimates:
In other words, most publishers will see RPMs between $0.37 and $1.12 with Outbrain. That translates into $370 to $1,120 per million pageviews, meaning that you’ll need to have a pretty substantial audience in order to generate meaningful revenue from these widgets.