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AdEspresso

AdEspresso is a HootSuite product that allows users to easily split test every aspect of their Facebook Ads campaigns, discovering which creatives and demographic targets deliver the best results.

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AdEspresso also provides conversion tracking on external websites, allowing users to optimize based on leads and customer acquisitions rather than just CTR, making the product work behind creating Facebook Ads easier.

AdEspresso offers a 14-day free trial.

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