Include a call-to-action in your captionsMr. Free Tools
Much like your bio, there’s much more to any given Instagram caption than meets the eye. Rather than post passively, captions serve as an opportunity to not only show off your creative side but also encourage engagement. Here are some examples of how you can drive fans and followers to take action via captions:
- Asking questions
- Encourage sharing via hashtags and regrams
- Publish “tag-a-friend” posts that encourage conversations between users
- Point people to your bio link
Playful captions do double-duty of encouraging action and putting the brand’s personality on display.