Start with a low advertising budget and grow profitable
- Alex Chris
- N/A
- Digital Marketing
Once you start with PPC, don’t put all your money in the beginning but start slow, optimize your campaigns, and make them profitable and then increase your budgets.
A common mistake made by many digital marketing specialists is to spend all their budget on campaigns without first testing the waters with one or more pilot campaigns.
Tell a Story With Your Product Descriptions
- Caroline Powell
- N/A
- Amazon
When you look at product listings on Amazon, it’s easy to spot similarities, particularly in the way product descriptions are presented. They’re usually written to convince someone to buy and opt to list the product’s best features and specifications, all in one long paragraph.
If you want to stand out from the competition, you need to adopt a new approach. Craft your product detail page in a way to give buyers more compelling reasons to purchase your product over your competitor’s. Provide clear examples of how the product can be used to improve their lives or solve a problem they have. Focus on the benefits and not the features.
Portrait photography
- BorrowLenses
- N/A
- Photography
If you’re just starting out, chances are you don’t have a studio or fancy lighting equipment.
Your best bet is to use a window light. Turn off all the lights in the room and move near a window with some curtains so you can play around with diffusing the light.
Turning off all the lights includes the pop-up flash on your camera too. Make sure you focus on the eyes, make your subjects feel comfortable, and give it a shot!
Use a prime lens for better creativity
- BorrowLenses
- N/A
- Photography
A prime or fixed lens does a few things to help your photos. Not having zoom will force you to get up and move around, increasing the likelihood that you’ll find a new or creative perspective.
Using a prime lens also makes you consider your framing more since you’ll be forced into situations where there will be obvious things you want to include or remove from the frame. Finally, fixed lenses are usually faster and aren’t confined to aperture limitations at various focal lengths.
Spend Less Than You Earn
- Dylan Houlihan
- N/A
- Finance
Yeah, yeah, I know, it sounds obvious, right? Well, it must not be because according to CNBC, 78% of Americans working full-time are living paycheck to paycheck.
Here’s the thing: It’s easy to KNOW that you should be spending less than you earn; it’s a lot harder to actually do it.
However, if you want to escape the paycheck-to-paycheck lifestyle that so many others live, you need to spend less than you earn. This is one of the most crucial but basic personal finance tips ever.
To do this, you need to track your spending. You can do this by either writing your purchases down or by using a free personal finance app.
Remember That Outlines Are Your Friend
- Dan Shewan
- N/A
- Writing
The blinking cursor of a blank page is a considerable foe, even for the most experienced writers. Before putting pen to proverbial paper, sketch out an outline of what you plan to write. This will be your battle plan, and it will help you win the war. Very few – and I do mean very few – writers sit down to write anything without a solid plan in mind.